It started in red jug wine; now Gallo sees a
It started in red jug wine; now Gallo sees a future in China and tequila (Modesto Bee)
“Wine was marketed as an elitist beverage. The perception was it was drunk only by those who were not the average American,” Gallo said about the early years of wine sales. “Even today, 80 percent of the wine in America is drunk by 8 percent of the population.”